CCCU Rebrand
This education non-profit had the goal of upgrading core digital infrastructure for internal and external facing systems. This led to a rebrand and systems redesign that involved user-centered design practices, industry-leading tech, and renewal mindset change towards modern development processes.
Problem
The current website and digital membership system were out of date. This prohibited member experiences and made it hard for external constituents to understand what the CCU actually does. Furthermore, these digital properties were a picture of internal siloes. Different departments were responsible for managing their respective presence (internally and externally). Thus this meant that teams operated in isolation, producing a fragmented experience for members, constituents, and other stakeholders.
Solution Approach
I identified three necessary elements for a clear and easy to navigate experience for members and constituents of CCCU’s digital properties:
Establishing Organizational Branding Guidelines
Implementing flexible technology systems
Prioritizing external interactions and consolidating internal communications
I was put in charge of two teams to drive the redesign process: one to produce the corporate branding guidelines and one to design, launch and implement technological upgrades (new website, new membership portal, new email communications software, upgraded database protocols).
Results
In the first 6 months of launching the new website, we increased traffic by 163.9%, added 3 new members to the association, and increased our subscriber base by 43%. Most importantly, the systems were set in place for easy maintenance of the site and so it is flexible to change based on initiatives and time of year.